In conjunction with Comic Relief (aka Red Nose Day), 2007 sees the reintroduction of Wine Relief.

So what is Wine Relief? Well it’s quite simple. When you buy wine from leading wine merchants from 31-Jan until 16-Mar 2007 10% of the sale of selected wines is donated to Comic Relief to help tackle poverty and social injustice in the UK and Africa. Since the launch back in 1999 Wine Relief has raised about £2 million for good causes.

I note that Virgin Wines aren’t listed within the merchants detailed but I can confirm by looking at their website that they do also support Wine Relief too.